Public affair officer

Public Affairs Officers provide sound communications advice at the tactical, operational and strategic levels, and act as key advisors to military commanders during domestic and international operations. Public Affairs Officers are advisors on all aspects of external and internal communications. They are skilled in developing, executing and evaluating communications approaches designed to inform the public of the Canadian Armed Forces CAF roles, activities and work. Public Affairs Officers work in a modern office setting.

Public relations officers manage the reputation and image of their clients, working to gain public understanding and support through planned publicity campaigns. A career in public relations PR involves using all forms of media and communication to build, maintain and manage the reputation of your clients. These range from public bodies or services, to businesses and voluntary organisations. You'll communicate key messages, often using third-party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public. This may be between organisations business-to-business, or B2B or individuals, and the general public.

Public Affairs is a term for the formal offices of the branches of the United States Department of Defense whose purpose is to deal with the media and community issues. The term is also used for numerous media relations offices that are created by the U. Public affairs offices are staffed by a combination of officers , enlisted personnel , civilian officials and contract professionals. Public Affairs offices play a key role in contingency and deployed operations. The typical Public Affairs office is led by an officer who is in charge of planning, budgeting for, executing and evaluating the effectiveness of public affairs programs, and provides public affairs advice, counsel and support for commanders and senior staff members.

Public affairs officers plan and execute communication strategies on behalf of their organizations. They typically work for public sector institutions like the United States Department of Defense and its individual military branches e. The purpose of the strategic public affairs operations they oversee is somewhat similar to that of public relations, albeit without the commercial dimension of many PR campaigns. The confidential nature of many of the operations of their employers also means public affairs officers must balance educating the public with protecting institutional interests and national security. The responsibilities of any public affairs officer will vary depending on the institution they represent and the seniority of the role.